She has designed throw-away clothes, dishes and textiles out of paper. Now Finland’s Tuija Asta Järvenpää has found a new market: disposable wedding dresses. Prototypes have been made out of shiny, translucent white paper and have been designed for one-trip use only. The basic model can be styled with various prints as well as ornamental cut-in patterns and folds, and is available in medium and large sizes. With this latest initiative, Ms Järvenpää aims to show that even disposable products can be valuable. Now working in a design studio in Helsinki, she was educated at the prestigious Gerrit Rietveld Art Academy in Amsterdam, the Netherlands. By creating products that are explicitly designed for a short life-span, she is looking to offer an alternative that will not only help render people’s lives more comfortable but also gradually change their patterns of behaviour.
The wedding dresses made out of paper were introduced during an exhibition at the Kunsthalle in Helsinki. A number of couples took part in a group wedding ceremony and said ‘I do’ in front of a marriage clerk, with each of the brides wearing one of Ms Järvenpää’s dresses.
Acknowledgement
For more information: tuija.asta@muu.fi or got to: www.muu.fi
